Rankings
Player signals processed. One list. If a casino is on it, they earned it.
Five signals. One number.
Community Buzz
How loud is the room? Message volume is measured on a log scale so dominant brands can't drown out everyone else. Positive energy lifts the score; negative noise cuts it.
Trust Signal
The heaviest dimension. We track the ratio of praise to complaints across reviews and community posts. Silence is neutral, not a penalty. Brands doing it right get rewarded.
Promo Impact
Are players actually reacting to promotions? Even heated discussion counts at 70% — if people are talking about it, the marketing is doing something.
Big Moments
Big wins get the community hyped. Measured on a square-root scale — a handful of genuine big moments can score strongly without needing viral volume.
Momentum
Is the casino trending up or down? Momentum measures week-over-week movement. Steady holds at 50. Rising pushes above. Falling drops below.
Scores are smoothed week-over-week (40% this week, 60% prior) to prevent single-week noise from flipping rankings. Casinos that go quiet decay at 70% per week.
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